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<channel>
	<title>Dad&#039;s Workforce Re-Entry</title>
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	<link>http://traderdad.wordpress.com</link>
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	<lastBuildDate>Mon, 31 May 2010 21:04:16 +0000</lastBuildDate>
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		<title>Dad&#039;s Workforce Re-Entry</title>
		<link>http://traderdad.wordpress.com</link>
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		<item>
		<title>Location, Location, Location</title>
		<link>http://traderdad.wordpress.com/2010/05/31/location-location-location/</link>
		<comments>http://traderdad.wordpress.com/2010/05/31/location-location-location/#comments</comments>
		<pubDate>Mon, 31 May 2010 21:04:16 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[guitar]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=69</guid>
		<description><![CDATA[My guitar instructor wants to open a music instrument store in the site of the soon to be ex-Swarthmore Music Store. He believes that there will be some people that will return to the store and for whom we will have an opportunity to make a new, and much better, impression. Since the store is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=69&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>My guitar instructor wants to open a music instrument store in the site of the soon to be ex-Swarthmore Music Store. He believes that there will be some people that will return to the store and for whom we will have an opportunity to make a new, and much better, impression. Since the store is leaving, he thinks that we may get a good deal on the rent if we are willing to move in quickly, thereby keeping the store from sitting empty for a long period, and also because he knows the owner of the building. His motivation is also partially due to a severe disliking of the current proprietor, and a desire to make it work when the prior manager is giving up. Also, the existing store had a good teaching business and, although we hear it has dwindled, may be easy to resuscitate. A teaching practice is an important component for most music stores.</p>
<p>I am not so thrilled. While my prospective partner has a large inventory of jackson guitars with which he can partially stock the new location. I would need to invest in inventory to augment his existing supply. As well, we would split the remaining expenses 50:50. My concerns are:</p>
<ul>
<li>My partner and i have tried to sell his Jackson guitars as a partnership since last September. Our experience was unproductive: we sold no guitars jointly, and I sold none. most of my ideas were either put on hold, not accepted, or asked to be reworked.</li>
<li>The location of this venture is the same one that my partner has spent the past 18 months explaining why it is a bad location for a store.</li>
<li>I have a vision for what a music store that I am passionate about looks like. I am not sure my partner has a vision, but if he does, it is very different from mine. Or at the very least, this venture is not what i see as my successful guitar store.</li>
</ul>
<p>So now all that is left is to explain that to my partner.</p>
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			<media:title type="html">traderdad</media:title>
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	</item>
		<item>
		<title>R.I.P. My Least Favorite Music Store</title>
		<link>http://traderdad.wordpress.com/2010/05/23/r-i-p-my-least-favorite-music-store/</link>
		<comments>http://traderdad.wordpress.com/2010/05/23/r-i-p-my-least-favorite-music-store/#comments</comments>
		<pubDate>Sun, 23 May 2010 17:31:59 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=66</guid>
		<description><![CDATA[I&#8217;ve written before about Swarthmore Music, the store I love to hate. I had considered trying to buy it, believing that it was so mismanaged that it had great potential for improvement. I never followed through with that because afgter talking to a few people with worthwhile opinions about this type of thing, they assured [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=66&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve written before about S<a title="Swarthmore Music" href="http://www.swarthmoremusicstore.com/" target="_blank">warthmore Music</a>, the store I love to hate. I had considered trying to buy it, believing that it was so mismanaged that it had great potential for improvement. I never followed through with that because afgter talking to a few people with worthwhile opinions about this type of thing, they assured me that it had so much bad will built up over the past 15-20 years that I would be foolish to try and buy it.</p>
<p>So it was with mixed feelings that I learned that the store is either as a) being sold or  b) most likely being closed and the inventory moved into another store owned and operated by the same owner.</p>
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			<media:title type="html">traderdad</media:title>
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	</item>
		<item>
		<title>Including a Blog on an e-commerce site</title>
		<link>http://traderdad.wordpress.com/2010/04/24/including-a-blog-on-an-e-commerce-site/</link>
		<comments>http://traderdad.wordpress.com/2010/04/24/including-a-blog-on-an-e-commerce-site/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 15:40:18 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=63</guid>
		<description><![CDATA[When helping my friend improve his website and search rankings, I wanted to include a blog feature to provide regularly updated content. I envisioned including post about artists that endorse his guitar lines when they were coming to our area for concerts (or maybe even, heaven-forbid, in-store appearances at other stores). I had planned to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=63&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>When helping my friend improve his website and search rankings, I wanted to include a blog feature to provide regularly updated content. I envisioned including post about artists that endorse his guitar lines when they were coming to our area for concerts (or maybe even, heaven-forbid, in-store appearances at other stores). I had planned to work on his website from the comforts of my home office and Mac. I found several suitable easy-to-use programs that were web based on fit the bill. But my friend had a strong desire to go with one that he had used in the infancy days of the internet, and with which he was comfortable. It would reportedly meet my needs, as well as give him comfort in not learning something new.</p>
<p>Alas, the program did not allow me access to the website until it was complete and uploaded onto the web host. Many of the graphics that had been inserted don&#8217;t appear to like my Mac-standard Safari browser. And now I learn that if I want to include a blog, I will need to upgrade the service package we already pay for. So I checked in with two other providers, register.com and godaddy.com and neither one seems to offer a template site that includes a blog.</p>
<p>Since blogs are no longer cutting edge, does this mean they are already passe?</p>
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			<media:title type="html">traderdad</media:title>
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		<item>
		<title>Guitar Sales &#8211; 2009</title>
		<link>http://traderdad.wordpress.com/2010/04/22/guitar-sales-2009/</link>
		<comments>http://traderdad.wordpress.com/2010/04/22/guitar-sales-2009/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 00:43:05 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[guitar]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=61</guid>
		<description><![CDATA[Guitar sales were down for the last year. The decrease in sales lasted through the fourth quarter, and didn&#8217;t see much respite during the Holiday shopping season. In brief discussions I&#8217;ve had with a friend who sells guitars, he hasn&#8217;t sold an instrument in months. There are many reasons for that, including an awful location [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=61&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Guitar sales were down for the last year. The decrease in sales lasted through the fourth quarter, and didn&#8217;t see much respite during the Holiday shopping season. In brief discussions I&#8217;ve had with a friend who sells guitars, he hasn&#8217;t sold an instrument in months. There are many reasons for that, including an awful location for retail, but he hasn&#8217;t even had a nibble on line through his website, either.</p>
<p>And here I thought I was the only one that couldn&#8217;t sell a guitar on e-bay or craigslist during the past 6 months.</p>
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			<media:title type="html">traderdad</media:title>
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		<item>
		<title>Long time gone &#8230;..</title>
		<link>http://traderdad.wordpress.com/2010/04/17/long-time-gone/</link>
		<comments>http://traderdad.wordpress.com/2010/04/17/long-time-gone/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 19:03:10 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[guitar]]></category>
		<category><![CDATA[job hunt]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=59</guid>
		<description><![CDATA[Like many of the blogs I used to read regularly, my own blog of my journey back to work has been on hiatus. Strangely enough, although a lot has transpired since my last post, i am back in the same spot I was in 2 years ago when this went dormant: no job, no resume, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=59&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Like many of the blogs I used to read regularly, my own blog of my journey back to work has been on hiatus. Strangely enough, although a lot has transpired since my last post, i am back in the same spot I was in 2 years ago when this went dormant: no job, no resume, caring for my now-older daughters, and still considering a music/guitar shop even though I have had some experience in the past two years that was largely unrewarding.</p>
<p>Maybe I am just stubborn.</p>
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			<media:title type="html">traderdad</media:title>
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		<title>Dean Sales Representatives</title>
		<link>http://traderdad.wordpress.com/2008/04/16/dean-sales-representatives/</link>
		<comments>http://traderdad.wordpress.com/2008/04/16/dean-sales-representatives/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 19:32:20 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[e-bay]]></category>
		<category><![CDATA[guitar]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=58</guid>
		<description><![CDATA[Today I visited one of the remaining &#8220;local&#8221; stores I had not personally seen: 8th Street Music. They have a small retail store presence in Philadelphia, but sell many instruments on line both through e-bay and amazon.com. The bulk of their sales seems to come through on line sources, and they advertise themselves as the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=58&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Today I visited one of the remaining &#8220;local&#8221; stores I had not personally seen: 8th Street Music. They have a small retail store presence in Philadelphia, but sell many instruments on line both through e-bay and amazon.com. The bulk of their sales seems to come through on line sources, and they advertise themselves as the original internet music instrument retailer. Their history appears to support that claim.</p>
<p>So I went to the store because when I have looked for unusual guitars, like the Parker Fly or the Dean Soltero, their store always comes up as a dealer. I was unimpressed by the physical retail store, but I was impressed by the employees within. I had conversations with two of the workers, and mostly spent time with the second. He was able to find a Leslie West Standard, a one-pick-up version of the Soltero for which I have been searching. We talked about guitars, the local guitar market, the market for instruments in Philadelphia, and Dean guitars.</p>
<p>What I learned was that Dean has quality control issues, dealing with Dean is not easy, and the Dean sales representative was given much of the responsibility for the difficulty in selling their guitars. After playing the Dean, I decided that I liked the playability of the neck. But the guitar was poorly set up from the factory, and required some adjustments to the pickup, so it wouldn&#8217;t contact the high E string. The guitar was strung with 9&#8242;s, and while they certainly were easy to bend, the guitar had a thin tone that might have been caused by the strings. Or it might have been caused by the fact that it was a $600 single-pickup guitar. But I didn&#8217;t learn of the price until I was home, because nobody could find out how much it cost! I agree that Dean should provide their dealers with enough info that price should never be an unknown, but it was.</p>
<p>I plan to return to the store, perhaps next week. They have a Dean Soltero, American made, two pickups, in their NJ warehouse, and plan to get it to their store so I can play it. I&#8217;ll be interested in its tone, and hearing how much of a difference the second pickup makes in the variety of tones I can squeeze out of the Soltero. In the meantime, it was a nice way to spend an hour this morning. Its just a shame that parking in Philadelphia set me back $13.50 for 90 minutes. Ouch!</p>
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			<media:title type="html">traderdad</media:title>
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		<title>Dealer Phone Calls</title>
		<link>http://traderdad.wordpress.com/2008/04/14/dealer-phone-calls/</link>
		<comments>http://traderdad.wordpress.com/2008/04/14/dealer-phone-calls/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 00:15:31 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[guitar]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=57</guid>
		<description><![CDATA[Why don&#8217;t retailers follow through on sales leads? I&#8217;ve marvelled at this phenomenon in the past, and it continues to amaze me. After expressing an interest in the Dean Soltero guitar, but wanting more information on the different models, the owner of Springfield Music Store took my name, phone number, and some information about what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=57&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Why don&#8217;t retailers follow through on sales leads? I&#8217;ve marvelled at this phenomenon in the past, and it continues to amaze me. After expressing an interest in the Dean Soltero guitar, but wanting more information on the different models, the owner of Springfield Music Store took my name, phone number, and some information about what I was looking to learn. He promised he would talk with his Dean sales representative and contact me.</p>
<p>That was about 2 weeks ago. I&#8217;ve not heard anything from him. And at this point, I don&#8217;t expect to. Its a shame, as the info on these guitars available on the internet is confusing, at best. I&#8217;ve posed questions to sellers on e-bay, but their answers make no sense. So its one more guitar that I won&#8217;t be buying any time soon</p>
<p>The last time this happened, I was i the market for a Michael Schenker autographed Dean Flying V, but wanted to see one before spending the $2K+. I had the same result then. In the past, I&#8217;ve attributed it to the store owner. But perhaps the Dean sales representative may share in the blame. Except that if the store owner was truly responsive, then he should call me to let me know that he was unable to get me the information.</p>
<p>I think this is taught in customer relations 101. Or Retail Store Management 101. It certainly should be, if it isn&#8217;t. its this type of behavior that makes me think I could riun a store better. But I still can&#8217;t make the economics work.</p>
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			<media:title type="html">traderdad</media:title>
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		<title>Guitar Blog Testing</title>
		<link>http://traderdad.wordpress.com/2008/04/07/guitar-blog-testing/</link>
		<comments>http://traderdad.wordpress.com/2008/04/07/guitar-blog-testing/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 23:23:48 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/2008/04/07/guitar-blog-testing/</guid>
		<description><![CDATA[I?m testing out Mac Journal for use posting to this blog. Safari is not friendly to the formatting in wordpress, so I am hoping this will be better. One of the problems with Safari is it won?t allow paragraph breaks. And other formatting is also not an option.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=56&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I?m testing out Mac Journal for use posting to this blog. Safari is not friendly to the formatting in wordpress, so I am hoping this will be better.</p>
<p>One of the problems with Safari is it won?t allow paragraph breaks.</p>
<p>And other formatting is also not an option.</p>
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			<media:title type="html">traderdad</media:title>
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		<title>Anatomy of a Sickness</title>
		<link>http://traderdad.wordpress.com/2008/03/22/anatomy-of-a-sickness/</link>
		<comments>http://traderdad.wordpress.com/2008/03/22/anatomy-of-a-sickness/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 18:24:48 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[e-bay]]></category>
		<category><![CDATA[guitar]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=55</guid>
		<description><![CDATA[My latest obsession continues to get worse. Last night, several times during the night I dreamed of the Dean Soltero guitar. I&#8217;ve noticed that in the past, this is the next-to-last-step before buying the guitar sight unseen from either e-bay or some other internet retailer. Hoping to stave off the inevitable, I stopped by Springfield [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=55&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>My latest obsession continues to get worse. Last night, several times during the night I dreamed of the Dean Soltero guitar. I&#8217;ve noticed that in the past, this is the next-to-last-step before buying the guitar sight unseen from either e-bay or some other internet retailer.</p>
<p>Hoping to stave off the inevitable, I stopped by <a href="http://www.springfieldmusicstore.com/" title="Springfield Music" target="_blank">Springfield Music</a>. Springfield Music is owned by the owner of <a href="http://www.swarthmoremusicstore.com/" title="Swarthmore Music">Swarthmore Music</a>, about which I&#8217;ve already written too much. The owner himself was in today. I asked about the Soltero, and he indicated that he thought he might have heard of it. Then he said he had some Deans at his other location, and called to check . Then hung up. A good 5-10 minutes later, he called back to find out if they had any. So this &#8220;inventory check&#8221; took between 10 and 15 minutes. I tried to walk out twice, but he stopped me both times with promises of things to come. Finally, he took my name and phone number, and wrote down what I wanted to know into a computer that must have been 15 years old. It shouldn&#8217;t have been hard, but I had to repeat it several times:What is the difference between the $3500 model and the $400 model ($3100, said the keyboard instructor overhearing our conversation).</p>
<p>So now I&#8217;ll wait and see if he calls me back. I hope he does, so I have some reason NOT to spend the $3500 on the expensive version (which has a beautiful figured maple top and is made in America).</p>
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			<media:title type="html">traderdad</media:title>
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		<title>Dean Soltero</title>
		<link>http://traderdad.wordpress.com/2008/03/18/dean-soltero/</link>
		<comments>http://traderdad.wordpress.com/2008/03/18/dean-soltero/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 19:04:33 +0000</pubDate>
		<dc:creator>traderdad</dc:creator>
				<category><![CDATA[guitar]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://traderdad.wordpress.com/?p=54</guid>
		<description><![CDATA[This guitar reminds me of my experience looking for a Parker Fly. In both instances, my search started with dealers so that I could find, and perhaps purchase, the instrument. In the initial phases of an obsession, I tell myself how important it is to play the instrument before buying. In both instances, I visited [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=traderdad.wordpress.com&amp;blog=1472808&amp;post=54&amp;subd=traderdad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This guitar reminds me of my experience looking for a Parker Fly. In both instances, my search started with dealers so that I could find, and perhaps purchase, the instrument. In the initial phases of an obsession, I tell myself how important it is to play the instrument before buying. In both instances, I visited the manufacturers website to identify local dealers. In both cases, I contacted theose dealers through the e-mails provided by the manufacturers. And in both cases, I heard nothing from the store(s).</p>
<p>The next step is to visit the surrounding large chain stores. Around here, that means Guitar Center and Sam Ash.  When I did this looking for a Fly, none of them had any in stock. Although they both did have examples of the new Parker Strat-like guitar that has been reviewed well in magazines, but has a bolt on neck and other significant differences from the Fly I was after. So no sale.</p>
<p>I will shortly start to make the rounds of Guitar Center and Sam Ash. My daughters are on vacation this week, so running out to look at guitars is more problematic than usual. Still, it is the next step.</p>
<p>In both cases, it is about this time that I start wondering how important it is to play an instrument before buying it. I am an intermediate level player (on a good day) so some of the subtleties between individual examples of a particular model are often beyond me. But not always. But if I tell myself this, then I can start also looking on e-bay.</p>
<p>In the case of the Parker, I quickly concluded that almost all Parkers on e-bay, unless new, have a chip somewhere in the carbon fiber body coating. Some are pretty bad. And the new ones all cost the same.  After several months of watching, I was able to find an example that had no chips, and had been rarely used. What&#8217;s more, I was able to get it for a fair, but not great, price. I&#8217;ve been very happy with the Parker.</p>
<p>But the Dean is a new guitar. It hasn&#8217;t been made long enough for gently used ones to start showing up on e-bay. As a new instrument, I also feel a greater need to play it before buying it. While I may not be able to notice certain subtleties, I also know there are some guitars that just don&#8217;t work for me. Surprisingly, a genuine Gibson Les Paul does nothing for me, but I have no such problems with Epiphone Les Pauls (go figure!).</p>
<p>And again, it is the difficulty I experience finding an example of this guitar to play that leads me top the conclusion that there is an untapped niche of guitar players in the Phialdelphia area that must be having the same difficulty as me. Surely others are interested in playing a Dean Soltero guitar. but are there enough? And if they find me, and play my Soltero hanging on the wall, will they go home and order it off the internet?</p>
<p>Wish I knew the answer&#8230;</p>
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