Sometimes, even when all the evidence suggests I should give up on an idea, I can’t. i find it is that way with my idea of opening a guitar store So I continue to think of possibilities for what a successful store might look like.
In the last issue of Music Trades, there was a column written about older, but still active, Americans adopting new hobbiew in later life. The example the author chose was of a gardening club, and how many of the people there are there as much for the company and learning experience as because they always wanted to garden. The author wondered if something like that existed for music, and was disappointed to discover that, at least in his big city, it didn’t.
I suspect my answer would be the same. i know it would be if I was answering for my small town of Media. but I also think that my answer would be no for Philadelphia. Since Philadelphia is enjoying an inflow of empty-nesters seeking to enjoy a more urban life, I am thinking that they might represent an untapped demographic of potential customers.
I’ll write more in future posts about what a store might look like. It should help me clarify whether the idea has any legs to it.
